The Box is a television channel in the United Kingdom and Ireland which mostly plays music videos, although it also features some music-related programming.

The channel was brought to the United Kingdom by Vincent Monsey (of Radio Caroline fame) and his partner Liz Laskowski, who discovered the channel in Miami in 1991 as The Jukebox Network. The U.K. company, Video Jukebox Network International Limited, was formed in 1991 and the channel was launched in 1992 as THE BOX in the early days of cable television, carried by thee operators United Artist Telewest in London and Bristol, and Videotron, also in London.

Over the next few years THE BOX "rolled out" on a regional basis across the United Kingdom on every cable system available, and eventually onto Sky Digital satellite in 1998. THE BOX was also broadcast on the Astra Satellite between 0200 and 0700 during the downtime of Granada Plus and Men & Motors. From 1999, all the regional versions of The Box were shut down and replaced with this version.

Ticketmaster Inc. briefly owned 50% of the company (Box Television Ltd) before becoming a public company on the FTSE. EMAP took ownership of these shares in 1997, and purchased the shareholding held by the American company VJN Inc. which had then become TCI Music. EMAP retained ownership, receiving profits made from music video selections, which are made by the viewers using premium rate phone lines, as well as the small fees from BSkyB for being an encrypted channel. Each week a new playlist is released, and this will generally contain new or current music videos. The playlist was published on Teletext and the channel's website.

The channel is well-known for its First Play feature, where many videos often make their UK or world première. Most notably, THE BOX, particularly Laskowski and Monsey, were recognized as the galvanizing force behind the huge success of the first Spice Girls hit "Wannabe", playing their first single months before its official release date and helping to launching the group to mega stardom. The channel was also known for the wide variety of music from all genres and for offering up to 500 videos per week during the period before EMAP's involvement, and particularly for introducing Rap and Hip Hop music onto the UK music scene.

The motto of THE BOX is "Big Hits First" — previous mottos include "Music Television You Control" and "Smash Hits You Control".

Notably, for a brief period in late 1999 and early 2000, there was a trend of artists name checking THE BOX in their music videos, though the practice wasn't widespread. In most cases, this was simply an insertion of the logo at some point in the regular video, however in a few cases, the channel was actually name checked by the artists themselves. The most notable example of this is the video for the S Club 7 song S Club Party, which also had an extended opening and closing not seen on other music channels.

As with all Box Television channels, The Box now operates from a pre-programmed playlist and does not include video selection "jukeboxes". In July 2007, 50% of Box Television was sold to Channel 4, before EMAP's remaining 50% in the company was sold to Bauer Verlagsgruppe in January 2008.