Serve and volley is a style of play in tennis where the player serving moves quickly towards the net after hitting a serve. The server then attempts to hit a volley (a shot where the ball is struck without allowing it to bounce), as opposed to the baseline style, where the server would stay back following the serve and attempt to hit a groundstroke (a shot where the ball is allowed to bounce before contact is made).

The aim of this strategy is to put immediate pressure on the opponent, so that good returns must be made, or else the server can gain advantage. This tactic is especially useful on fast courts (e.g. grass courts) and less so on slow courts (e.g. clay courts). For it to be successful, the player must either have a good serve or be exceptionally quick in movement around the net. Ken Rosewall, for instance, had a very feeble serve but was a very successful serve-and-volley player for two decades. Goran Ivanišević, on the other hand, had success with serve-and-volley strategy with great serves and average volleys.

Great tennis players known for their serve-and-volley technique include Jack Kramer, Pancho Gonzales, Frank Sedgman, Rod Laver, John McEnroe, Boris Becker, Stefan Edberg, Pete Sampras, Patrick Rafter and Martina Navratilova. Although earlier tennis greats such as Bill Tilden, Ellsworth Vines, and Don Budge had been noted for their fine serves and net games, they had not consistently played a serve-and-volley game on every point. Jack Kramer in the late 1940s was the first world-class player to consistently come to the net after every serve, including his second serve. Kramer writes, however, in his 1979 autobiography, that it was Bobby Riggs, his opponent in the 1948 Pro tennis tour who began the strategy: "When we first started touring he came at me on his first serve, on his second serve, and on my second serve.... my second serve didn't kick like Bobby's, so he could return that deep enough and follow into the net.... It forced me to think attack constantly. I would rush in and try to pound his weakest point -- his backhand. So the style I am famous for was not consciously planned: it was created out of the necessity of dealing with Bobby Riggs."

In the mid-1950s, when Pancho Gonzales was dominating professional tennis with his serve-and-volley game, occasional brief attempts were made to partially negate the power of his serve. This, it was felt, would lead to longer rallies and more spectator interest. At least three times the rules were modified:

• In several important tournaments such as the United States Professional Championships the Van Alen Streamlined Scoring System (VASSS), devised by James Van Alen, was used. The match was scored as if in table tennis, with 21 points per game, 5 serves per player, and no second serves. The fans preferred the traditional scoring system, however, and in any case Gonzales continued to win under VASSS rules.

• Jack Kramer, by then the professional tour promoter and no longer its dominant player, also tried a three-bounce rule, in which the server could not come to the net until the ball had been in play for at least three bounces. Gonzales won anyway, and this experiment was dropped.

• Kramer also tried marking a secondary service line one yard behind the main one, so that the server was further away from the net when he served. Once again Gonzales was undeterred and the original rules were restored.

Serve-and-volley strategy is less common amongst female players. Martina Navrátilová is an outstanding practitioner of it, while in more recent times serve-and-volleyer Jana Novotná won Wimbledon, beating Nathalie Tauziat, another serve-and-volleyer, in the final.

Although in recent years the strategy has become less common, a few players still prefer to come in on (almost) every serve. Notable examples are Tim Henman, Jonas Björkman, Max Mirnyi, Taylor Dent, Greg Rusedski, and Ivo Karlović. Many other players employ the strategy depending on the court surface, such as Roger Federer at Wimbledon. Even Pete Sampras, known for his great serve and volley game, did not always come to the net behind the serve on slower courts, particularly on the second serve.