Funny or Die is a website founded by Will Ferrell and Adam McKay's production company, Gary Sanchez Productions, as a rival to YouTube and other video sites. Michael Kvamme, an aspiring young comedian, came up with the concept for a new kind of comedy site and the site was developed by Randy Adams. Videos are voted on by users of the site; those that are deemed funny stay, but those that are not "die" and are relegated to the site's "crypt".

The site's first video, The Landlord, has received over 50 million views and features Ferrell confronted by a swearing, beer-drinking two-year-old landlord. In June 2007, they received venture capital funding from Sequoia Capital.