The Ford Mustang is a automobile produced by the Ford Motor Company, originally based on the Ford Falcon compact. The first production Mustang rolled off the assembly line in Dearborn, Michigan on March 9, 1964, and was introduced to the public at the New York World's Fair on April 17, 1964, via all three American television networks on April 19, and made an appearance in the James Bond film Goldfinger in September of 1964. It was one of the most successful product launches in automotive history. The Mustang sold over one million units in its first 18 months on the market. The Mustang created a new "pony car" class of cars by adapting the "long hood, short deck" look of sports cars to compact sedans. It spawned many competitors such as the Camaro, and inspired smaller import coupes such as the Toyota Celica and Ford Capri. The latest (Fifth Generation) Mustang has also been used as the new avatar of KITT in Knight Rider 2008. The Mustang has remained in continuous production to present day after many decades and numerous revisions.