Supreme Master Ching Hai, or Suma Ching Hai ("Suma" is an abbreviation of the said title), (Traditional Chinese: 清海無上師, Pinyin: Qīnghǎi Wúshàngshī; Vietnamese: Thanh Hải Vô Thượng Sư) (born May 12, 1950) is the founder and spiritual teacher of the Quan Yin Method. She is also a poet, painter, musician, jewelry designer, fashion designer, and writer. She is well known for philanthropic and humanitarian work. Supreme Master Ching Hai International Association, Supreme Master Ching Hai International Association Publishing Co Ltd, S.M.Celestial Co Ltd and more recently Supreme Master Television are some notable endeavors that are attributed to her. These enterprises and her glamor, however, have led to some criticisms that they were out of line with the traditional concept of monastic life.